CopyWriting

WTF Did John Schwartz Just Tell Me That I’m Lazy?

Haha, yes, he did, and I wish I wrote this letter myself, so immediately after reading it, I contacted John to get his approval of posting the letter on my blog. But I’ll let you read John’s controversial email yourself. I’m not afraid to admit that I agree with him. I’m lazy. I do take

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How To Create The Best Blog Title That Speaks Directly To Both The Heart And The Head Of Your Reader

3… 2… 1… Did you lose? Did your reader move away again from your blog, faster than the average driver hits the horn when the light turns green in Haifa? (I can assure you – that is REALLY fast!) You need to grab your reader’s attention, and you only got one change with your headline.

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How to Find Great Headlines for Your Landing Pages

Even if you have the most interesting page in the world, if you don’t attract people’s attention with a striking headline, nobody will ever read it. … This is how he does, exactly: Head on over (or send your underpaid staffer on over) to the local big book store and start grabbing all the magazines on the rack that have to do with your niche and may overlap slightly.

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