the Desk of:
are the days where you could just put a product or service up and sell
it. Nowadays, you have to provide as much valuable content as
possible to differentiate yourself from your competitors – who are
likely not even doing this.
What this means is that if you do this, you will have a huge head start.
Now, branding yourself as the expert and as someone who is willing to
give great content is absolutely crucial to gaining trust and
Fortunately for you, this can easily be done through videos, podcasts,
Today though, we'll focus on podcasts.
Let's take a quick look at some statistics here.
According to a research report done by Edison Research:
“Just in the American market alone, the percentage of Americans who
have ever watched or listened to a podcast is 45%, up from 43% one year
ago. This is approximately 70 million Americans.”
Another interesting statistic…
“Over 80% of podcast consumers, who responded to a survey, agreed that
“when price and quality is equal,” they don't mind purchasing products
on the podcasts they regularly enjoy.”
So that is why the intro and outro are so important, which we'll get
into further down below.
Take a look at this one.
“90% of these respondents from the statistics above indicated that they
had taken some kind of action as a result of podcast advertising or
sponsorship, and over 40% reported purchasing behaviors, which
indicates that they are receptive to the right message, in the right
You see how powerful podcasts can be if done correctly?
You see how much traffic you could be missing out on by not having your
So, if you're not doing podcasts you could be missing out on this
instant branding, and it's really not hard to do once you surpass some
of the technical requirements.
Want the answers to the questions above and more?
Podcast Blueprint 2.0
Part Video Course