Email Marketing

How To Avoid The Dreaded “Dear Firstname” Error

I use a small application that lets me write a keyword or abbreviation that I’ve chosen beforehand, and it will then spit out the whole text. It can do tons of things, even include graphics, but for now, what I want you to show you is this: Instead of having to remember the code, AWeber uses to automatically insert the first name, I just remember the word “first”.

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