“Please stop doing that!”
Back in 2013, I sent out weekly emails
On good weeks, I made around $50.
Luckily, I had other income sources (my published books and a blog)…
But things couldn’t continue like this.
So I took 4+ weeks of income and invested in a 3-week email marketing course.
Today, I wouldn’t recommend that marketer to my worst enemies.
But back then, I didn’t know her that well.
And even though she promoted stuff I wouldn’t touch (it’s worse today), then I learned a lot from that course.
She said,
“ALWAYS do what works for *you*. I’ve trained my list to expect several emails from me a day. At least once a day is Very Good.”
An email a day???
That was wild.
About email structure, she gave this advice:
“Main link at the top (second nature to click and see what that is).”
So 2013-Britt immediately started her emails with a…
“Click here if you’re in a hurry” link.
Oh my goodness!
I’m so happy to have honest subscribers who are not afraid to tell me their thoughts.
One of these kind souls wrote to me and told me to please stop doing that.
That’s so sleazy to start with such links… My cheeks are still burning when I think of that. Oh my!
But it’s not the only mistake I’ve made with email marketing. Neither the first nor the last.
The thing about mistakes is that you can learn from them.
And you can use them as stories in your emails.