(First: If you're both a subscriber to my writers' list and to my money-online list, you'll get this email twice, because I have you on two different systems right now.)
If you're as much as considering getting Inboxing Pro, the autoresponder I promoted yesterday, I want to remind you of something I nearly forgot myself:
It's available for only $27, but the price goes up in less than 5 hours.
I was late to discover it, because I don't normally scout the WarriorPlus best-seller lists like a vulture over a thirsty man in the desert. But better late than never, right?
After my email, I got questions and a serious objection.
One of the first mails I got about Inboxing Pro scared me. You'll know why in a moment, but I really feared that I'd recommended something that I shouldn't have.
One of my subscribers asked an anti-spam attorney and an expert at the technicalities of email servers and email marketing what she thought about Inboxing Pro, and she said, “I wouldn't touch it”.
I asked what had motivated the attorney to say so, and got the following answer:
- The domain was only registered a couple of months ago
- the site looks like cr*p
- there are exactly two companies in the word that certify email senders (us and ReturnPath) so the hook of “trusted sender reputation” is misleading
- The entire thing is built on getting to the Gmail inbox, and following best practices will do that… plus everybody knows that a) the algorithms at the receivers change regularly
- they talk about “3 protocols applied by every receiver”…bllsht
Any time you do something to get around the protections that ISPs have in place, you look like a spammer
The process is known as snowshoeing, and it is dangerous to your reputation as an emailer.
That's something of a mouthfull, right?
The autoresponder just launched, so I'm not surprised that the domain is young, and I don't think the site looks bad. But that's a matter of taste. Does Aweber's site look great? GetResponse's? They all three favor blue and white it seems…
In Bob Bly's and Kim Stacey's book “Secrets of Successful E-Mail Marketing” they go over the ways to obtain good delivery, and they include the same measures that Inboxing Pro does. It's something that SMTP provider SparkPost does too in every email they send to their members. I'm getting a 96% accepted mails with them, and they tell me how I can improve that. Why haven't I done so already? Because it takes some technical work. Work that Inboxing Pro does for you.
I'm sorry, but I send three emails daily, and best practices don't help me get into Gmail's inbox. Sometimes one mail hits while another one misses. Again, I've taken some measures (like only including one link in the email, avoiding images…) but other than that, there's the technical set up which I haven't done. With Inboxing Pro that's done for me.
Point #5 – true, perhaps not every receiver applies the 3 protocols. Some might let spam go right through. The purpose of using this autoresponder is not to spam. You'll need either your own SMTP domain or third parties like SparkPost, SendGrid etc. and THEY won't accept spam.
I strongly disagree that using DKIM to identify your mailing domain you look like a spammer.
That's like saying that by registering your company name you look like a crook. It doesn't make sense to me.
And I looked up snowshoeing which is something completely different. Look it up. This is a short excerpt: “Snowshoers use many fictitious business names (DBA – Doing Business As), fake names and identities, and frequently changing postal dropboxes and voicemail drops.”
With Inboxing Pro you send from the same domains every time. You use the same IP number. You use the same names.
My conclusion: This attorney made a quick judgment and now she's defending it.
Her arguments don't make sense to me. I'll leave it up to you to judge.
Do you have to buy more than one copy?
I got a question from a subscriber who wanted to use it for more than one persona. This could happen if you run a list under a pen name, if you're a writer for example.
You can set up each list individually with a new from name and add all the sending domains, so that each become trusted senders thanks to the DKIM keys. (Something that to my knowledge all web hosts offers inside cPanel. I still can't believe how an expert can see this as making me look like a spammer.)
Will I only mail to Gmail users?
No, you can mail all kind of users. They use Gmail as an example on the front page, because Gmail is known for putting marketing mails on the Promotion tab. Even some of my private emails, sent from my email client, went there, by the way. Following best practices or not 😉
I wish I had more time
I would have loved to show you each function in a separate email, but the price goes up in four hours.
I bought it myself this morning. I'm also going to buy the two upsells (PLR membership + lifetime access). I have full confidence in this. I would have preferred the autoresponder to be self-hosted, but I know that you might prefer hosted, because it's less technical work.
So here it is – it's up to you now to make a decision.
To buy or not to buy?
If you choose like I did, this is the place to go http://malka.im/inboxingpro