Is $15 too much for an autoresponder? (Ouch)

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Back in 2006 or so, one of my marketer friends told me to use Aweber as an autoresponder.

My stomach clenched just at the thought of signing up and committing myself to paying $15 per month, which was the price back then.

Fifteen dollars?

Are you crazy?

That’s a lot of money.

It took me more than a year to finally dare, and that did two things:

  • I’m stingy, so I wanted to make that money back, which made me more productive.
  • I found out that $15 wasn’t a lot of money to pay for having a business.

Now, the problem is, if you’re a beginner, then how do you make back the $15 or $20 per month an autoresponder will cost you?

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