Important if you have a small list

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Normally, you don't know where people are coming from and what their conditions are.

The guy who writes to you and tries to make you buy his stuff… is he sitting in his pajamas in his mother's basement? Or does he jot down a few words in a train on his way to a day-job?

You don't know.

You don't know, either, if the hundreds of dollars he's making daily is because of a list of 1,000 subscribers or 100,000.

I once knew. A marketer approached me and told me about his list size, and it was impressive. 250,000 or so (from memory). He wanted to promote one of my products, and I did a happy dance.

Woah, man! Let the champagne flow, we're rich, baby.

The guy sold two copies.

Talk about waste.

If you have a small list, you cannot afford to waste your emails. You have to make every mail count.

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