Yesterday, my husband sent me a story about a bull terrier who'd bitten his owner to death.
I don't like these dogs or similar breeds who are created to be killers. They are ugly and aggressive. I had a friend who got bitten on her hand, because the dog wanted her lunch.
Sooner or later, if the owner isn't in full control, things go wrong, and there's bloodshed.
Just like people keeping poisonous pets. I don't get it. There's no way you can be certain that they don't end up killing you.
And certainty is good…
How certain do you feel about your emails before you send them out?
Your email has one job to do: Get the click.
If that one fails, then it doesn't matter how interesting your subject line is or how hypnotic the content is.
If you want your subscribers to click, and they ignore you, then your email has failed.
What if you had a checklist you could use to make sure your call to action was the best possible?
Don't you think that would help you get that click?
Even if you don't have an email list yet, you can use the same kind of knowledge on social media sites.
I've just published such a checklist. But there's more.
You'll get 7 steps to follow to make sure your call to action is the best possible with examples for each step.
Click the link to learn how you can improve your CTA now http://malka.biz/ctain7steps