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One of the biggest mistakes I made when I first started creating my own info products was trying to make one big product that covered everything I could think of about a topic.
Why is it a mistake?
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It can overwhelm your customers and intimidate them to get so much information covering so much ground all in one product.
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It leaves you nowhere to go. You’ve said all there is to say about that topic, so now what?
So what’s the answer?
That’s all inside what I call: Divide and Conquer.
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