[One Step at a Time #1] Confidence

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"Are you crazy?"

My boss, a small bald man in his fifties, were jumping up and down, waving with his hands, swinging with the order I’ve filled out for 100 boxes of wheat tops for the following day.

"We normally get TEN boxes," he yelled. "TEN, not 100!"

"Yeah, well, I believe we can sell 100."

I was second in command in the small supermarket in a small village, and my boss was the careful type. The kind of guy who hid in the basement if there were more than twenty customers in the shopping area.

And I’d just ordered bread to be delivered for the following day. The next day’s evening was Great Prayer Day’s Eve, and the Danes eat a special kind of bread called "hveder".


The supermarket I worked in was called Irma, and back then there were close to 200 supermarkets in the chain, and more than 5,000 employees, which is a lot in Denmark.

One of the first things I learned was to trust my intuition. Yes, they actually taught you that.

Because when we had to order meat, milk, yoghurt, bread and all that, we couldn’t know for sure how much we would sell the following day. We had to make a decision based on two things:

  • Experience.
  • Intuition.

It was my first year in that village, so I had no prior experience. I had to trust my intuition, and it told me to order 100 boxes.

I could be right or I could be wrong, and it would mean:

  • If we sold 100 boxes, then we would make a higher income than by selling 10.
  • If I only ordered 10 boxes, we wouldn’t have to throw out unsold bread, but we might end up with unhappy customers who couldn’t get their wheat tops.
  • If I ordered 100 boxes, but only sold 10, it would cost us a lot of money.
  • If I ordered 10 boxes and sold the last wheat top moments before closing time, then we would make less but have no left-over wheat tops.

What would you do?

I insisted on my 100 boxes.

And we sold every one of the wheat tops except for one or two.

Do you think that was all thanks to my intuition?

I don’t think so.

Partly, yes, but it’s also a fact that more sells more.

If you have a tiny stack of bread hidden away in the corner, then you’ll only sell a few.

But if you have a HUGE PILE in prominent places, you’ll sell a lot.

Confidence sells.

Confidence makes you able to take the right decisions.

Confidence makes you able to make money.

Do you have confidence?

This week I’ll write a series of emails that end up by giving you ways to gain confidence and ways to make your first $1, $100, $1000 and more online.

See you again tomorrow

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