We've all learned how important the subject of a mail is, when it comes to getting read. I believed so, too, even though I saw proof of something else, every time I sent out a mail to my list.
A month ago, I discovered what it really is that makes the difference between getting read, being deleted, or even get unsubscribed from.
A month ago, I found myself with some extra hours on my hand, and I decided to get a clean inbox. Zero mails hanging around in there.
You should know that this wasn't a small project since I had many thousands mails in inboxes on several accounts. So I had to divide this huge task into several smaller.
I started out with the accounts that didn't get much mail, skimmed over most of the mails, and deleted most of them, too.
I created folders for mails to save, and a folder for mails that I had to take action on. It could be to click a link inside, to get a free product from, or just to reply the mail later.
After all the smaller accounts, I had the huge ones left, and the biggest of them was the Internet Marketing account, I use.
There was no way I was going to read through around 40,000 mails.
So I sorted the list by sender name.
Not for one second did I choose which mails to read or delete immediately based on the subject, but solely on the name of the sender.
This person? Who's he? Check one mail – Oh, sales pitch! Oh, well → Unsubscribe + Delete all.
This person? He normally only sends sales pitches → Unsubscribe + Delete all.
This person? He sends some value from time to time → Quick skim over each of his mails xx Delete most + Save a few for future read.
This person? Well, he mostly sends sales pitches, but I like him, so → Delete all + Stay subscribed.
It's all in the NAME!
I got through thousands of emails in a few hours, because I chose to decide from past experience rather than judging from the subject. And I'm quite sure that I didn't miss out on any important mails.
It was easy to see just from the introduction whether there was value to get or just the usual IM cliches like “I'm not sure how long he will keep this product for sale, before he takes it down” (like h…, he wont! He will not take it down, because it makes him money), or “this price will only stay that low for a couple of (hours/weeks/months/years)”.
Well, in fact, one or two of these kinds of mails, and I took this action → Unsubscribe.
What Can You Learn From This?
That if you want to get your mails read, be honest. Give value. I'm probably not the only one who had a stuffed inbox, and I'm probably not the only one who decided to make an end to that by taking radical action.