I once believed that I didn't do any SEO at all to rank my articles on my sites and blogs. I thought SEO was only about getting backlinks and other boring stuff, and if there's one thing I don't want to waste my precious time with it's doing tedious tasks.
To my surprise, a lot of my articles ranked high anyway.
Right, I did ask my followers to link to my pages (it was back in those days), and a few actually did, but I never had thousands of backlinks, maybe a handful. And yet, sometimes I could see my article as number one on Google, not only for long tail keyword, but also for ONE single keyword with thousands of local searches. (In Denmark, that's a lot.)
In a moment, I'll show you one of those keywords, the number of searches, the number of competing sites, and what I did to obtain such a high rank – without knowing I was doing SEO.
Number One on Google for This One Word Keyword
The keyword I rank number either one, two or three with, it's moving a bit up and down, is “våbenskjold”.
It's a Danish word that means “heraldry”, and many years ago I wrote an article about how to create your own heraldry.
I think that maybe one other site is linking to this tip, but I'm not sure, and now with the Yahoo back link checker gone, I cannot tell you.
As you can see, it doesn't get a huge amount of monthly local searches, but in Danish therms, this is still something:
Why do I rank as number one?
I have only faint ideas about it, since I'm no SEO expert, but I know that I:
Have the word in the headline.
The headline is using a h1-tag.
I use the word again in the article.
It's an old article.
Notice, how I sometimes outrank the Danish Wiki 😉
A funny thing is that I never aimed at ranking with that keyword. I only used it, because I curated an interesting tip about how to make your own heraldry, and it felt natural to use that word both in the headline and in the article. The URL contains the keyword as well.
So tell me again that it's all about back links?