[Amazon] Do you really know the purpose of a review?

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Oh, wow, it has been a wonderful day.

I found time to go out in the sun (for 20 minutes), and I read some real interesting chapters in a book about TED talks.

Then I started to go over Erica Stone’s excellent book about how to write a review:

==> http://malka.im/e/ninjareviews

I’d read it before, of course, and I’ve already used it for reviews, but it doesn’t hurt to read good stuff several times.

You learn something new each time.

Today, I learned about the purpose of a review.

It wasn’t what I thought.

What do you think it is?

I’ll let you think about it for a while.

While I was reading, I started to prepare the review.

You won’t believe it, unless you have Erica’s book, but it’s actually a fun process.

This time it was even more interesting for me, because I own the product I want to review. That is not necessary. You will be able to write perfect reviews without owning the products if you follow Erica’s guidelines.

But it allowed me to take my own pictures.

Here’s one of them:


I had a lot of other things to do today, so I didn’t finish the review. But I put in enough work to be able to finish quickly tomorrow.

And tomorrow I’ll tell you more about what you can expect from this book of Erica’s.

I have several of her products, but in my opinion, this one is the best when it comes to the process of writing the review.

Oh, and did you find out what the real purpose of a review is?

To get the sale?


If a person leaves your site and have decided NOT to buy, your review has served its purpose.

The sole purpose of a review should be to help a potential customer decide whether to buy or not to buy.

And that’s what you’ll learn to do when you follow Ninja Reviews.

It’s an evergreen. Get it here: http://malka.im/e/ninjareviews

Best regards,
Britt Malka

P.S. I don’t like spending days writing reviews. I’m much too lazy for that. Erica’s method allows me to have fun and get a review out there with all the elements needed to help the customer make a choice. You really should get it: http://malka.im/e/ninjareviews

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