I love to get questions from readers – especially if I can answer them
This reader even praised my free e-book “Zero to Thousand” and said it had been inspiring him. Awesome!
Then he asked:
Please i would like to ask a favour of you. I searched for the meaning of “article marketing” yesterday and now have a background knowledge of it. Could you teach me how it works and how I can make money out of it.
Article marketing is actually one of those things I’ve loved doing, so it was a great pleasure to answer that question. Here’s my answer and my 5-Step Plan to article marketing money:
You’ve probably heard how important it is to have a headline that drags readers to your article, but very few people use a real teaser to close the “sale”.
And it doesn’t matter if you’re writing blog posts or articles – you need a strong teaser. Copying and pasting the start of the article – which most people do (me included, often) – is not enough.
A teaser can be the first couple of paragraphs, but to form a successful one, you need two elements. Which?
Haha, yes, he did, and I wish I wrote this letter myself, so immediately after reading it, I contacted John to get his approval of posting the letter on my blog.
But I’ll let you read John’s controversial email yourself. I’m not afraid to admit that I agree with him. I’m lazy. I do take action, but I’m still lazy.
If you thought that a good article marketing strategy was to write short articles, which are full of general statements, and to add a resource box, before you submitted it to an article directory, then you wouldn’t be alone.
You would still be wrong, though.
You might get some traffic, of course, from people who found your article in a search engine and clicked on the link in your resource box. But it is nothing compared to what you could obtain by:
- Writing your articles in a different style.
- Writing longer articles.
- Being active and keeping a list.
I’ll go into more depth with each of the three points in a few moments.
If you want to make money by referring ClickBank products to others, there are more than one reason why refunds are a very bad thing, and I bet you would love some affiliate marketing tips that shows you how to avoid them.
Somebody at the WarriorForum asked what the average refund rate was for ClickBank products, and said that he’d heard 10% mentioned.
My personal experience has been that I’d seen four refunds of the products I’ve recommended, and I have resold hundreds of them.
Out of these four, two were from Danes who’d bought the product, publicly described how happy they were with it, and asked for a refund a month later.
The last two were people, who by mistake bought the same product twice.
How could I be so lucky?
Well, in fact, it has very little to do with luck. And I’ll show you that in a moment.
First I would like to tell you that this is not an “all you need to know about how to pick a ClickBank product”. The purpose of this blog post is to avoid refunds.
Here is my secret formula (which is not a real secret, but it sounds good, doesn’t it?):
A question that keeps popping up among article writers is: How long should my article be? Should I write 300 words, 400 words or longer?
And people are always willing to answer this question. The majority says: the shorter the better. If you write long articles, people get bored. So write 300-400 words.
I used to be one of those people who would give that kind of advice. I even told one of my pupils that he should shorten his articles.
Yes, I’m ashamed about that, because he was right, and I was wrong. I have some great excuses, though, and I’ll tell you about them, as well as why I was wrong, even though 1) my experience told me that shorter articles were better and 2) my own habits as a reader proved it.
This stuff is important to know, if you’re writing articles. If you don’t write them the proper length, you might be wasting your time and energy, and not earn your article’s full potential.
Article marketing can work wonders for your business, but many people suffer from a huge waste of time when they initially sit down to write.
They stare at their blank screen or, even worse, they check their email incessantly or play games on Facebook. In fact, they do everything except what they set out to do: Write an article.
Today, I received a great question from a reader of one of my blog posts regarding how to write high-quality articles quickly.
“The reports of my death are greatly exaggerated” — Mark Twain
It seems nearly every internet marketing-related forum shows threads relating to the death of article marketing. And “Yes”, Google’s latest update called ‘Panda’ resulted in much lower traffic to many article directories, so it may seem that article marketing has received a tough blow.
Should you consider this as a sign that you might just as well give up writing articles and spend your time doing something else?
If you want to understand how to be successful online, study those who are already successful, and gain an understanding of “what they do” and “why they do what they do…” Then mirror their actions…
I have been very successful using Article Marketing to promote my online businesses, since early 2000…
I have written and distributed many articles that went on to generate sales in the five figures… But for the sake of the FTC disclaimer, “Very few people will make this kind of money with Article Marketing…“
If you understand the “how and why” of writing great articles, perhaps you can generate more sales from your articles than I have from mine… But if you miss the point of this article, you are likely to never make any money at all with article marketing…
If you’re writing articles or eBooks, you probably want your readers to follow through till the end. One of the tricks is to write short, easily read sentences.
However sometimes you need to convey a lot of facts, and if it’s all connected, you might be tempted to put it all in one sentence. And hope that it’ll still be short enough to be a nice read.
There is a test, you can do. It’s foolproof and easy to perform.