CopyWriting

A Great Forum – The Best [vlog]

by Britt Malka November 5, 2012

In today’s vlog I show you around in my favorite forum.

Take a look, and see how you can join yourself.

WTF Did John Schwartz Just Tell Me That I’m Lazy?

by Britt Malka April 27, 2012

Haha, yes, he did, and I wish I wrote this letter myself, so immediately after reading it, I contacted John to get his approval of posting the letter on my blog. But I’ll let you read John’s controversial email yourself. I’m not afraid to admit that I agree with him. I’m lazy. I do take [...]

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How Likely Is Your Next Headline Going to Fail?

by Britt Malka March 19, 2012

If somebody woke you up in the middle of the night and asked you what you would put in your headline, you would probably say “keywords”. Because that’s what we’re taught. When we want somebody to read our article or blog post, we should always start with the keywords. This is SEO wise and blah [...]

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How To Create The Best Blog Title That Speaks Directly To Both The Heart And The Head Of Your Reader

by Britt Malka July 1, 2011

3… 2… 1… Did you lose? Did your reader move away again from your blog, faster than the average driver hits the horn when the light turns green in Haifa? (I can assure you – that is REALLY fast!) You need to grab your reader’s attention, and you only got one change with your headline. [...]

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How You Should Read a Sales Letter (Or Write It?) [Warning: Slightly Dirty Joke]

by Britt Malka September 26, 2010

One day, Johnny got so frustrated that he went up to her and said, ‘I’ll give you a $100 if you let me have sex with you. … Her boyfriend says, ‘Ask him for $200, pick up the money very fast, he won’t even be able to get his pants down.’

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How to Find Great Headlines for Your Landing Pages

by Britt Malka June 17, 2010

Even if you have the most interesting page in the world, if you don’t attract people’s attention with a striking headline, nobody will ever read it. … This is how he does, exactly: Head on over (or send your underpaid staffer on over) to the local big book store and start grabbing all the magazines on the rack that have to do with your niche and may overlap slightly.

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Are You Selling Stuff? Give A Money Back Garantee

by Britt Malka July 2, 2007

There are so many people out there selling stuff – this ebook will bring you millions of dollars, this video will send thousands of visitors to your site. And what if it doesn’t work?This is the question every potential buyer asks him self: What if it doesn’t work?

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