Hi there :) Today, I was busy working, writing, washing clothes, unpacking boxes… and all of a sudden it was dark outside. So I decided to do today’s vlog challenge on my screen instead.

You might be glad I did, because I’m going to show you a forum, I’ve been frequenting ever since I heard about it the first time, which was in the beginning of last month.

It’s a very new forum and with a very new concept. You’ll find plenty of areas, each with a related expert. Alexa Smith is the expert in ClickBank and Article Marketing, Erica Stone is the expert in Amazon affiliate marketing, and you’ll find areas for copywriting, traffic, creativity, marketing, social marketing, authority sites, Kindle… There are PLENTY of areas, and you know what’s really cool? I’ll tell you…

When I joined the forum, somebody asked if we couldn’t get an area for Amazon affiliate marketing. I wrote that I found it a great idea, and if we could invite Erica Stone, it would be wonderful. A few days later, we had this new area, and Erica Stone had joined.

There’s another thing, and I forgot to mention that in the video (kick-myself-hard). That is the atmosphere on the forum. People are so nice! It’s just as if you’ve come home. That’s how I felt, and I read somebody else writing the same.

Here’s my video about this wonder-forum called Online Business Insiders, and a link where you can join for a very low monthly price.

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John Schwartz

Haha, yes, he did, and I wish I wrote this letter myself, so immediately after reading it, I contacted John to get his approval of posting the letter on my blog.

But I’ll let you read John’s controversial email yourself. I’m not afraid to admit that I agree with him. I’m lazy. I do take action, but I’m still lazy.

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Facepalm

If somebody woke you up in the middle of the night and asked you what you would put in your headline, you would probably say “keywords”. Because that’s what we’re taught.

When we want somebody to read our article or blog post, we should always start with the keywords. This is SEO wise and blah blah blah.

Well, yeah, it might be. But we’re forgetting about the human part of the equation.

A headline should have only one main purpose. If your headline fails its purpose, you can put all the best keywords in the world in it, and your article or blog post will fail anyway.

How can you tell if your headline is likely to fail or not?

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3… 2… 1… Did you lose? Did your reader move away again from your blog, faster than the average driver hits the horn when the light turns green in Haifa? (I can assure you – that is REALLY fast!)

You need to grab your reader’s attention, and you only got one change with your headline. So make it a good one.

Would you like to know which tools can help you create a great blog title that will increase your change of switching a skimmer into a reader? Of course, you would. After all, every little bit of help is appreciated, isn’t it?

In this article, I’ll tell you about the two main tools you can use to come up with the best possible headline. The good news is that both tools are free. The bad news is… Well, there aren’t really any bad news.

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Johnny wanted to have sex with a girl in his office, but she belonged to someone else.

One day, Johnny got so frustrated that he went up to her and said, ‘I’ll give you a $100 if you let me have sex with you. But the girl said NO.

Johnny said, ‘I’ll be fast. I’ll throw the money on the floor, you bend down, and I’ll be finished by the time you pick it up. ‘

She thought for a moment and said that she would have to consult her boyfriend… So she called her boyfriend and told him the story.

Her boyfriend says, ‘Ask him for $200, pick up the money very fast, he won’t even be able to get his pants down.’

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17. June 2010 · 1 comment · Categories: CopyWriting

Even if you have the most interesting page in the world, if you don’t attract people’s attention with a striking headline, nobody will ever read it.

So how do you come up with a eyeball sucking magnetic headline?

Eric Schechter has a nice tip from Greg Rollett about how to do exactly that. He buys magazines, and rewrites the headlines, grounded in the philosophy that if these magazines can survive the crises, they must be doing something right. This is how he does, exactly:

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