Email Marketing

A Great Forum – The Best [vlog]

by Britt Malka November 5, 2012

In today’s vlog I show you around in my favorite forum.

Take a look, and see how you can join yourself.

WTF Did John Schwartz Just Tell Me That I’m Lazy?

by Britt Malka April 27, 2012

Haha, yes, he did, and I wish I wrote this letter myself, so immediately after reading it, I contacted John to get his approval of posting the letter on my blog. But I’ll let you read John’s controversial email yourself. I’m not afraid to admit that I agree with him. I’m lazy. I do take [...]

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Email Marketing – Why It’s Better That Fewer Subscribers Open Your Emails

by Britt Malka September 18, 2011

Many gurus suggest that, in email marketing, it’s important to ensure that the maximum number of people open your emails. They are wrong. Actually, it’s more beneficial if fewer people view your email message. Why is this? Read on to discover why you could be making a huge mistake in trying to entice the maximum [...]

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How To Avoid The Dreaded “Dear Firstname” Error

by Britt Malka November 9, 2010

I use a small application that lets me write a keyword or abbreviation that I’ve chosen beforehand, and it will then spit out the whole text. It can do tons of things, even include graphics, but for now, what I want you to show you is this: Instead of having to remember the code, AWeber uses to automatically insert the first name, I just remember the word “first”.

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How To Make Good-Looking and Effective AWeber Opt-In Forms

by Britt Malka September 1, 2010

How do you get the footer to work like that and how do you get your popover to make the site fade away and focus on the opt in form like that?

…Then identify the HTML code that says <div style=”display: none;”> And copy that together with the following lines into the big field named Hidden AWeber Form fields Click Save Changes , and you’re done!

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Do You Know What Makes People Open Your Mail? – It is NOT the Subject

by Britt Malka July 30, 2010

It was easy to see just from the introduction whether there was value to get or just the usual IM cliches like “I’m not sure how long he will keep this product for sale, before he takes it down” (like h…, he wont! … I’m probably not the only one who had a stuffed inbox, and I’m probably not the only one who decided to make an end to that by taking radical action.

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Do You Have Personality? If You Don’t Dare to Be Yourself, Be Somebody Else First

by Britt Malka June 15, 2010

You might not want to go as far as to get enemies, but if you already have character, and don’t dare to express that character on your blog or home page, use this little workaround to help you. … My true inner self might not be totally evolved, but on the other hand that would just be so boring, if I didn’t still have more to learn.

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Want to Try List Building for Free? Have a Dabble with MailChimp

by Britt Malka June 11, 2010

But that’s exactly what MailChimp is, if you can do with 500 subscribers to your liste, and up to 3,000 emails send out per month. … MailChimp boosts of some wellknown users as Firefox, and on a blog, they are linking to, you can see testimonials like the following: “Our deliverability has improved dramatically since we switched to Mail Chimp, which was basically our test to determine if this was a tool we would utilize long-term.”

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Put “Unsubscribe” at the Top and at the Bottom

by Britt Malka June 1, 2010

This is what the GetResponse Blog tells us about their experience: Subscribers today don’t just use the SPAM button to register a complaint about scams, or emails they didn’t request. … So what you should do, according to GetResponse and the Ellusionist that is quoted in the blog post, is to put an unsubscribe link both at the top and at the bottom.

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