Put “Unsubscribe” at the Top and at the Bottom

“What? The dreaded “Unsubscribe” at the top? But I want to hide it as much as possible. I don’t want people to unsubscribe…”

Well, that might be, and we’ve all seen smart marketers putting lots of space between the newsletter and the unsubscribe link, but guess what? If people want to leave, they leave, and you don’t want to give them an easy way out, they’ll find it.

The even more dreaded SPAM button.

This is what the GetResponse Blog tells us about their experience:

Subscribers today don’t just use the SPAM button to register a complaint about scams, or emails they didn’t request. It can be as basic as they no longer want to receive that email. They could have double opted in yesterday, but if your content doesn’t appeal to them, then they just decide to “kill it”!

So what you should do, according to GetResponse and the Ellusionist that is quoted in the blog post, is to put an unsubscribe link both at the top and at the bottom.

You can read the very interesting blogpost here: http://blog.getresponse.com/unsubscribe-magic.html

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