Well, “new” might not exactly be the right word to use, because it is actually the fourth time John Chow is putting a signed copy of “The 4-Hour Work Week” on a contest. Why is he doing this?
Even though John Chow has paid for the books and will pay for sending them, he gets the following advantages, and so could you:
- He gets more than 300 comments to each post.
- He gets lots of Stumbling.
- Result = Lots of traffic = Lots of money earned.
Truly evil, isn’t it? 😉
Contests is a good way to create traffic, but you need some readers, before it will do. Starting a contest with only two readers will neither bring you traffic nor fortune.
Take John Chow for instance. He has about 7,000 readers by RSS-feed, and I don’t know how many, who just goes to his page. Out of all those people, only 300 makes comments. Yes, to us 300 is a lot of people, but if you look at the percentage – let’s say that there are 10,000 readers in all, then only 3 percent are making a comment. If you have 10 readers, well … don’t expect to get any at all.