One of the biggest mistakes I made when I first started creating my own info products was trying to make one big product that covered everything I could think of about a topic.
Why is it a mistake?
It can overwhelm your customers and intimidate them to get so much information covering so much ground all in one product.
It leaves you nowhere to go. You’ve said all there is to say about that topic, so now what?
So what’s the answer?
That’s all inside what I call: Divide and Conquer.
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