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How Many Words Should You Write in Your Blog Post? Does Size Matter?

By Britt Malka / December 27, 2012

Does size matterPeople think about size all the time. Or maybe, we should call it word count.

Whether we’re talking article, sales letter or blog post, people ask: How long should it be?

I’ve got the ultimate answer to that question.

Think about length in another way. Imagine that you’re building a bridge across a river.

How many meters or miles should that bridge be?

The answer is: Long enough to bridge the gap between the two sides.

That goes for a blog post as well. You need exactly as many words as it takes to go from the introduction to the conclusion.

Debi J - December 28, 2012

You know, this is always a lot easier to remember when I’m posting short to medium posts. When I get done and look back and see that I’ve written out a longer than intended post… THAT’S when I start questioning if maybe it should be broken into smaller posts.

    Britt Malka - December 28, 2012

    True, Debi, sometimes it’s better to break a blog post into several posts.

Leo@CPA Salary - December 28, 2012

For online writing, however, you’re also dealing with constraints on attention, screen size and monitor readability. I read somewhere that between 300 and 500 words is an optimum size for online writing. If your points needs more words, simply define your work into 500-word chunks that you can then spread among several entries.

    Britt Malka - December 28, 2012

    Six and seven years ago, that was what I told my readers and students, too, Leo. 300-400 words, even.

    Since then, I’ve changed my mind. What matters is not the number of words. I used to have the shortest concentration span of all 😀 When I read the newspaper or a magazine, I would read the headline, the text below the pictures and the cartoons.

    When I read blogs, I only read the short blog posts.

    But then I discovered that on some occasions I read long blog posts.

    That was when they were interesting, and split up with pictures, headlines, bullet points, etc. Something to give my eyes and my mind a break.

Ishaq - December 31, 2012

I actually am new to blogging. That’s the reason why I’ve been surfing the internet untill I found you. I just trust that we could work together to make it great.

Joanne Reid - January 5, 2013

Congrats!!! You were a winner in the 100 word post! Delightful. I love your title for the post too!

Yay!!! Go, Britt, go!!!

    Britt Malka - January 6, 2013

    Thanks, Joanne 🙂 I was really happy to discover that 🙂

    It’s so nice of Joey Kissimee to create such challenges and even offer a price.

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