In less than one hour I’m going offline. Passover starts this evening… and I have some funny stories involving Passover and Pizza I should share with you…
But not today 🙂
If you’re building a list (or consider it) you might be worried about the costs…
I’ve received several replies to my survey saying that it was too expensive to build a list.
And yes, it can be, depending on how you build it.
So you’ll probably feel inclined to keep every single new subscriber if you can, right?
Wrong! You should do that.
It used to make me very sad when I saw people unsubscribe. And I can still lose sleep when I find out that a person I know unsubscribes.
(Last time it happened, I asked, and the person said that it was just because she unsubscribed from all mailing lists, since she didn’t have time to read them. Phew 🙂 )
But you should, in fact, learn to not care or even be grateful if somebody unsubscribes.
Because that person wouldn’t be a good fit for your list anyway.
I know I’ve told this story before, but…
It shows why you shouldn’t care about unsubscribes, and after that I’ll let you know why it’s important to weed out your list the same way.
Years ago, I sent out weekly mails to a Danish list.
I started each mail with a little personal story, something that had happened that week, something about my cat or dog or family.
One Friday – after I’d sent my mail – I received two mails from two subscribers.
The first mail said: “I’m going to unsubscribe. I signed up to get computer tips, not to hear about your dog.”
The second one said: “I always look forward to your mail. I love to hear about your dog and family.”
Same mail – two very different reactions.
I didn’t shed any tears from losing the first subscriber. He didn’t like my way of writing mails, he didn’t like my personality, and he would probably not trust me if I told him about a good product to get.
So neither of us would have been happy in that relationship.
The other person, though, fitted perfectly in. She liked what I did. She most likely trusted my opinion, and if I should ever tell her to get a specific product, if it was something that would be useful for her, she would get it.
Show your personality in your mails.
Allow people to get to know you. Some will not like you, and they will leave. Let them.
That is not the only reason why you should weed out your list…
There are other good reasons.
One is that it actually costs money to send email…
Another one is that it also sets up the expectations your subscribers will have.
And that is very important.
This is one of the many aspects of being successful with a small list that Tom Yevsikov covers in his book “The Mother of All Email Profits”.
It became “Product of the Day” on JVZoo – and I don’t really like that. Some good products get that honor, but I’ve also seen a lot of “quick-money-makers” end up there.
In this case the product is excellent.
And there IS an advantage for you in the “Product of the Day” thing – they froze the price.
So if you act now (you have around 1 day and 13 hours left) you can get it for a very low price.
You get an ebook of 24 pages – very easy to understand AND implement! (Remember the last part, please)
And you get a .jpg image showing a mind map with the whole system summonized in easy-to-follow steps.
Get it here: http://malka.im/e/motheremail
I started learning about email marketing several months before I used it the first time back many years ago.
So this will be useful for you, even if you haven’t started yet. Or if you only have a small list.
P.S. You can still use this if and when you have a big list. But as you can see here – http://malka.im/e/motheremail – Tom Yevsikov got success with a small list of only 94 people. Go look at the proof.
P.P.S. Hag Sameah 🙂