We’re going on our weekly shopping-trip in an hour, so I just have time to write this.
“Looking for a way to lose weight?”
“If you’re looking for a new slow-cooker, then you’ve come to the right place.”
Did you ever meet a friend of yours, and those were your first words?
I hope not.
But it makes me wonder why so many starts their review articles or presell mails in that way.
I guess they are not talking to a friend.
They are talking to a cash-cow.
They are selling – not helping.
I’ll tell you something funny.
After kibbutz here in Israel, my son was looking for a job, and got one.
And after one or two days it was clear: He was a born seller!
Already at the end of his first month, he was the #1 seller in his workplace, and there was a huge gab to number 2.
When I congratulated him on his success, he said, “But I’m not selling. I’m just helping people.”
And without knowing it, he’d probably discovered THE secret to selling.
It’s not by selling to people that you get a lot of sales. It’s by helping people making the right choice.
And this task becomes much easier if you have a friend in mind, when you’re writing emails or review articles.
So think again about your first sentence in that letter or article.
Would you really walk up to your friend and say, “Problems finding a date? Acne, overweight and bad breath is no longer a problem…”
If you do, then you’d better start running now 😉
Some of it I’d had on my mind for a long time – several months – but what inspired me to write about it right in this moment was a video I’m watching.
It teaches how to write to people and one of the things they say is that we should write like we’re talking to a friend.
You can learn that and the best way to find a lucrative niche here => http://malka.im/e/niche
P.S. Have a great day 🙂 I’m staying out of the sun today. Got plenty yesterday 😉